Goplant-based.org is the latest project from Earth Action Network, Inc. (EAN), a 501(c)(3) charitable organization incorporated in Connecticut. Our mission is simple but urgent: to educate the American public about the devastating environmental consequences of animal agriculture, and to inspire action through our billboard campaign.
Our website breaks down the latest research on complex issues including climate change, pollution, water waste, land destruction, human health, ocean health, world hunger, and more. We aim to share science in a more digestible way, so that you can feel confident making informed, eco-friendly choices.
EAN is renowned for creating and producing E–The Environmental Magazine, a national newsstand-quality bimonthly publication, from 1990 to 2013. E Magazine has since transitioned to an online-only publication and is now operated out of offices in Seattle, Washington. EAN also created and produces a weekly, nationally-syndicated column called EarthTalk, which appears in hundreds of newspapers, magazines, websites and blogs nationally.
Since its inception, EAN’s mission has remained the same: to share information, ideas and resources about environmental issues, so that readers can live more sustainable lives and connect with ongoing efforts for change.
If you’d like to join us in this movement, please visit our “donate” page, and consider sponsoring a local billboard to help make a difference in your own community.
Our Team
Doug Moss
Doug Moss created the goplant-based.org billboard project and the billboards themselves with the help of graphic designer Lynda Falcone.
Doug founded our parent organization, Earth Action Network, Inc. (EAN) in 1990. EAN previously published the award-winning E – The Environmental Magazine and the nationally-syndicated Q&A environmental column, EarthTalk: Questions and Answers About Our Environment. Both of those projects are now in the hands of another nonprofit called EarthTalk based in Seattle, Washington. The magazine now appears online only (emagazine.com). Examples of EarthTalk columns past and present can be found by Googling “Dear EarthTalk.” Doug still edits the column each week.
Prior to that, Doug co-founded and published The Animals’ Agenda, the animal rights movement’s leading independent magazine from 1979 to 1988.
Lisa Occhino
Lisa Occhino is goplant-based.org’s lead content writer and grant writer.
Lisa worked in the music industry for over a decade as a digital marketer, content strategist, writer, editor, consultant and entrepreneur. She has spoken at top conferences including those held at Berklee College of Music (her alma mater) and Brandeis University. Her writing has been published by publications including Business Insider, Berklee Today magazine, Songwriting magazine, Hypebot, ReverbNation and Bandzoogle. She’s also a lifelong pianist and award-winning songwriter.
After moving from New York City to Portugal in 2022, Lisa left the corporate world behind and now works with a wide range of value-aligned clients, from startups to nonprofits.
Inspired by Earth Action Network’s mission, Lisa brought her expertise in audience engagement and strategic communications to the team in 2024 to help launch goplant-based.org.
Chris Murphy
Chris Murphy’s illustrations appear on our climate billboard as well as on each page of the narratives linked to from all the billboards pictured on goplant-based.org. Chris also designed the goplant-based logo.
Chris began honing his illustration skills while sitting in the back row of classrooms in Redding, Connecticut, inspired by comics pages, MAD Magazine, Warner Brothers, Dr. Suess, and later many more influences in the world of illustration.
During the 1990s, Chris worked from a studio in the Westport (CT) Arts Center for seven years. Soon he was illustrating for such clients as The New York Times, Boston Globe, United Healthcare, Forbes Magazine, IBM, Hallmark Greetings, Weekly Reader, Highlights for Children, E — The Environmental Magazine and various book publishers. He also worked as a contract artist for American Greetings for five years, creating nearly 500 designs.
Lynda Falcone
Lynda Falcone worked closely with Doug on the design of the goplant-based.org billboards. She is a professional graphic & web designer, social media expert and digital marketer who has run her small business, Falcone Creative Design , since 2009. She has also worked closely with Doug’s printing company, designing many different kinds of print media
Mike Bruneau
Mike Bruneau is goplant-based.org’s webmaster. He is the owner and operator of CT Website Design, specializing in custom websites, WordPress development, Search Engine Optimization (SEO), eCommerce solutions, and website maintenance. Mike has more than a decade of experience helping businesses build a strong online presence, In addition to Goplant-based.org, Mike works with clients such as Women Walking, Sustainable Landscapes, Garden Design and many others.